NewsBeezer (20th December 2020)
KUALA LUMPUR: Malaysian brands and merchandise continued to expand their presence on the JD Worldwide platform at JD.com, China’s largest e-commerce retailer.
With the launch of the JDmas Malaysia flagship store, around 100 brands will be represented with nearly 300 products such as food and beverages, cosmetics, fashion and accessories, toys and halal baby diapers.
Consumers in China can now purchase durian products, bird nests, coffee, curries and pastes, creams and other products with just a few clicks through JD’s e-commerce platform.
Malaysian brands include Julie’s biscuits, 100Plus from F & N, curries, sauces and pastes from Ratu Tumis and Ezeefood, gifts from Yong Sheng, Yogood Healthfood, Dino Kelulut honey and Tualang honey from Bee Budz and Betu, Lennox bird̵s nest and Vesbo’s bird’s nest porridge. The store also offers Tanamera, DIEM Duroil and Mases personal care products, Bae Bae diapers, Querenda Batik fashion and Sun Ta toys.
The launch of the Malaysian flagship store was recently led by Datuk Seri Tiong King Sing, the Prime Minister’s Special Envoy for the People’s Republic of China.
Tiong was represented by Samuel Lee, the Chief Executive Officer of the Malaysia China Business Council.
The event was witnessed through an online live feed from Beijing by Malaysian Ambassador to China Raja Datuk Nushirwan Zainal Abidin, JD.com Vice President Larry Lee, and JD Worldwide General Manager Frank Yu.
Also in attendance were Datuk Ng Wan Peng, Chief Operating Officer of Malaysia Digital Economy Corp., and Sharimaton Mat Saleh, Deputy Chief Executive Officer of Malaysia External Trade Development Corporation.
JDMas Commerce Sdn Bhd was represented by its chairman Koay Wei Chin, managing director Datuk Bruce Lim and directors Martin Ang and Chris Daniel Wong.
In his speech, Tiong praised the effort as “significant” because it was not the effort of one or two individual companies, but rather a company of more than 60 Malaysian SMEs and medium-sized companies that had come together as Malaysian brands strategically engage a significantly large and growing Chinese market with more than 1.3 billion inhabitants.
“I’m intrigued and I think you hit the nail on the head by introducing Malaysia as a unique melting pot of diverse cultures with the Peranakan theme and the richness of Sarawak and Sabah,” said Tiong.
Yu said over the online stream from JD’s Beijing headquarters that partnering with JDMas would ensure Malaysian brands reach Chinese consumers online and leverage the full range of JD Worldwide’s capabilities, including marketing, consumer targeting and big data-driven analytics, Logistics and storage. and funding.
In her speech, Ng praised retailers and brand owners who had gone the digital route.
“The opening of the JDMas Malaysia Flagship Store is on time as it is right in the background of the recently concluded Go-eCommerce Expo, an event specifically focused on sharing the growing trend of live streaming e-commerce.
“Similarly, cross-border commerce is growing rapidly as many retailers who recently joined the e-commerce ecosystem are now learning that the market outside of Malaysia is huge.
“The opening of JDMas will further accelerate e-commerce adoption and adoption among retailers as it gives them a new platform to focus on,” said Ng.
Sharimaton has since advised SMEs to overcome price competition with a very clear value proposition from the company.
“Differentiating your business from competitors is critical to differentiating yourself and attracting new customers to grow your business.
“By providing a unique product or service, the company can focus on a smaller demographic to increase domain authority,” he said.
Nushirwan also welcomed the great potential of the Young Women platform.
However, the Ambassador wanted more non-F&B brands to come forward to boost exports, as F&B only contributed 3.5% of Malaysia’s total export value.
“Malaysia’s online has not evolved unlike competitors who have made big profits.
“China’s online market has evolved and become demanding and demanding.
“Chinese consumers are now demanding premium products in terms of quality, design, branding, packaging and innovation.
“And they are willing to pay top dollars for these types of products. At the same time, Malaysian companies need to invest to enter the Chinese market, ”he said.