The Malaysian Reserve (20th December 2020)
Malaysian brands and goods are now available on the JD Worldwide platform, under JD.com, China’s largest retailer by e-commerce value following the recent launch of the JDmas Malaysia Flagship Store on JD Worldwide.
The JDMas Malaysia Flagship Store will feature almost 100 brands showcasing close to 300 products such as food & beverages, cosmetics & skincare, fashion & accessories, and even toys and Halal baby diapers.
China’s large consumers market are now able to buy durian products, birds’ nests, coffee, curries & pastes, creams and other products just a few clicks using JD’s state of the art B2C eCommerce platform.
Among the Malaysian brands are Julie’s biscuits, well-known Nestle food and drinks such as Milo, Maggi and Nescafe.
“The partnership with JDMas will ensure Malaysian brands are able to reach Chinese consumers online and tap on JD Worldwide’s full suite of services including, marketing, consumer targeting and big data-driven analytics, logistics and warehousing, and financing”, said Frank Yu, General Manager of JD Worldwide via the online stream from JD’s headquarters in Beijing.
The event was officiated by Datuk Seri Tiong King Sing, Prime Minister’s Special Envoy to China, who was represented by Samuel Lee, CEO of Malaysia China Business Council (MCBC).
It was also witnessed through online live feed from Beijing, China by Raja Datuk Nushirwan Zainal Abidin, Ambassador of Malaysia to China, Larry Lee, Vice-President of JD.com, Global Corporate Affairs and Frank Yu, GM of JD Worldwide.
Present at the launch were Datuk Ng Wan Peng, COO of Malaysia Digital Economy Corporation (MDeC) and Puan Sharimaton Mat Saleh, Deputy CEO of Malaysia External Trade Development Corporation (Matrade).
Representing JDMas Commerce Sdn Bhd were Datuk Bruce Lim, its MD Martin Ang, Chris Daniel Wong who are directors, and CEO Koay Wei Chin.
In his speech, Tiong lauded the effort as “significant because it is not the effort of a single company or two, but marks a venture of more than 60 Malaysian SMEs and Mid-Tier companies to come together as Malaysian brands to strategically venture into a significantly large and growing China market with its population of more than 1.3 billion people.”
In her speech, Ng praised retailers and brand owners that has gone the digital route.
“The opening of JDMas Malaysia flagship store is timely as it comes right at the back of the recently concluded Go-eCommerce Expo, an event that specifically focused on sharing the growing trend that is live streaming eCommerce,” she said.
The opening of JDMas will further accelerate the acceptance and embracing of e-Commerce among retailers as it provides a new platform for them to look into,” she added.
JD.com is China’s largest overall retailer and the country’s biggest Internet company by revenue. It sets the standard for online shopping through its commitment to quality, authenticity, and its vast product offering and unrivalled nationwide fulfilment network that provide same and next day delivery covering 99% of the country.